Generating Traffic

Running an Online Contest

Running an online contest is a great way to increase traffic to your website, grow your followers, and increase engagement with your audience. Today’s consumers are bombarded with promotional content, offers and advertisements, so well-designed contests are a clever way to delight and provide value to your audience. Online contests are also a great way …

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Content Strategy,  Tutorial

Marketing Technology for Small Businesses

With more than half of the global population using the internet and smartphones, small businesses must be able to reach their audience digitally if they hope to remain competitive. Marketing and technology are becoming more and more intertwined for today’s businesses, making marketing technology (martech) an essential tool for growth. According to Scott Brinker, editor …

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Marketing

Social Media

Whether you’ve just started your business or you’ve rebranded and got a fancy new website, odds are you’ll want to share it with the world in hopes to drum up some business. The best way to do that? Through social media, of course! Why Social Media There are a lot of people that spend copious …

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Content Strategy,  Marketing,  Small Business

Content Marketing

The ability to leverage the right content to connect with your customers is arguably the most important marketing skill of our time. Per dollar spent, content marketing generates about 3x as many leads as traditional marketing. So what is content marketing? According to the Content Marketing Institute, “content marketing is the marketing and business process …

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Content Strategy,  Small Business

Social Media Ad Campaigns

Social media ad campaigns are a great way to raise brand awareness, drive customers to your website, generate leads for your sales team, fill an open job posting, and ultimately increase revenue. Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, and Slideshare all have paid advertising options that can help you meet all your business goals. Everyone …

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Marketing,  Small Business,  Tutorial

Search Engine Marketing

Once you have a well-built, well-designed, and well-written website, it’s time to market it. You want potential customers to be able to find you as easily as possible, and search engine marketing can help. There are two main categories of search engine marketing: pay-per-click (PPC) and search engine optimization (SEO). In this post, we’ll cover …

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SEM

Optimizing and Maintaining Your SEO

As the internet continues to help businesses grow, companies all over the world are improving their website with search engine optimization (SEO) in mind. The good news is that producing high quality content and an easy-to-use website not only improves your search engine ranking, it also helps your customers. Here are a few tips that …

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Content Strategy,  SEO,  Tutorial

Managing Your Own Site?

We've written a whole series to help you understand the scope of WordPress management and avoid disruptive issues.

Get ramped up on the fundamentals of WordPress management with the most critical pieces of information, allowing you to make smart purchasing decisions.

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