As the internet continues to help businesses grow, companies all over the world are improving their website with search engine optimization (SEO) in mind. The good news is that producing high quality content and an easy-to-use website not only improves your search engine ranking, it also helps your customers. Here are a few tips that …
Get a Peek Into Your Site’s Usability
Getting into user testing can be daunting, especially if you feel like your organization’s website will benefit, or feel that it isn’t worth the hassle. If we’re honest, I think another obstacle is it isn’t worth the potential embarrassment. Why let a stranger poke around on the premise of finding what’s wrong? It’s easier (and …
Design, SEO, Small Business, Usability
How to Repurpose Content When your Market Changes
Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, small businesses and nonprofits …
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Content Strategy, Marketing, SEO
3 Ways to Get More Business Leads From Your Website Through High-Quality SEO
Further insight on lead creation through quality SEO from our partner, Jenny Munn. As an SEO consultant and trainer, my job is to educate my clients on how search engine optimization works, and how they can use it to help them get more and better leads for their businesses. Often times, when it comes to …
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Time Commitments of DIY SEO
Jenny Munn is an Evermore partner and owner and principal SEO consultant of her SEO practice. She trains marketers within small to mid-sized organizations, digital agencies and web design firms, and solopreneurs. She is widely known for her ability to communicate the complex topic of SEO simply. In this post, Jenny explains what’s involved in …
How to Keep Customers Visiting Your Website: Customer Service Online
Our past few posts have focused on making it easier to find your business online. If you’ve put all we’ve talked about into practice and given it enough time to gain traction, you should be seeing the desired result: customers engaging you through your website. Huzzahs are in order, pat yourself on the back! But …
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SEO, Support Strategy
The Basics of Local SEO
Of all the different aspects of Search Engine Optimization (SEO), the most important for small businesses is “Local SEO.” The name says it all: this is search engine optimization for a very specific physical reason. But why does this matter more than general SEO? If you’re a small business trying to compete locally, there is …
Content Strategy, SEO
How to be Found on Google Maps
Google Maps: it’s one of the only times you can tell Google exactly where to take your customers, and the easiest way for a new customer to physically reach you. As an added bonus, Google Maps can guarantee your appearance on other major platforms—including review sites like Yelp, or ordering sites like GrubHub—which means more …
What Actually Works for SEO?
Today we’ll unshroud the most mystifying part of writing for your website. Search Engine Optimization (SEO) is often met with fear by writers and frustration by developers. When you’re building your own website and have to fill both roles, the struggle doubles. How do I turn my writing into something an algorithm understands? What exactly …
Content Strategy, SEO
How Long Do People Spend Reading Websites?
You have ten seconds to grow or burn your business. That’s 20 seconds less than your perfect elevator pitch. It’s roughly the amount of time you can expect to keep someone’s eyes on your content. By the way, those ten seconds are already up. That’s a lot of pressure, but don’t worry you’re about to learn concrete ways to …
Content Strategy, SEO
Managing Your Own Site?
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