Small Business

WordPress Powers Services for the Homeless

This edition of our WordPress Empowerment Series features Brenna Lakeson, program assistant at Central OAC. You’ll hear how their website drives external support through event marketing and helps them communicate with the people they serve. Have your own story to tell? Get in touch with us. We’d love to hear from you. Tell us a bit about …

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Case Studies,  Interviews,  Nonprofits,  Small Business

WordPress Powers Addiction Recovery

In this edition of our WordPress Empowerment Series, Troy Haas tells us how Hope Quest Ministry Group has used their website to reach and engage with families impacted by addiction. Have your own story to tell? Get in touch with us. We’d love to hear from you. What’s your role inside of your organization? I am …

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Case Studies,  Interviews,  Nonprofits,  Small Business

WordPress Powers a Mission to End Homelessness

This edition of our WordPress Empowerment Series features Bonnie Beauchamp, marketer at an Atlanta-based nonprofit serving the homeless. You’ll hear about her personal journey with WordPress and its impact on her organization. Have your own story to tell? Get in touch with us. We’d love to hear from you. Tell us a bit about your organization. Atlanta …

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Case Studies,  Interviews,  Nonprofits,  Small Business

WordPress Powers Community in Chastain Park

We get to hear story after story—from our customers and partners alike—about the positive role WordPress can play in a small business or nonprofit. It’s inspiring to hear about saving loads of time and money; it’s sometimes even more inspiring to hear how people feel empowered to add value to their organization and grow their …

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Case Studies,  Interviews,  Nonprofits,  Small Business

Social Media

Whether you’ve just started your business or you’ve rebranded and got a fancy new website, odds are you’ll want to share it with the world in hopes to drum up some business. The best way to do that? Through social media, of course! Why Social Media There are a lot of people that spend copious …

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Content Strategy,  Marketing,  Small Business

Content Marketing

The ability to leverage the right content to connect with your customers is arguably the most important marketing skill of our time. Per dollar spent, content marketing generates about 3x as many leads as traditional marketing. So what is content marketing? According to the Content Marketing Institute, “content marketing is the marketing and business process …

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Content Strategy,  Small Business

Social Media Ad Campaigns

Social media ad campaigns are a great way to raise brand awareness, drive customers to your website, generate leads for your sales team, fill an open job posting, and ultimately increase revenue. Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, and Slideshare all have paid advertising options that can help you meet all your business goals. Everyone …

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Marketing,  Small Business,  Tutorial

Get a Peek Into Your Site’s Usability

Getting into user testing can be daunting, especially if you feel like your organization’s website will benefit, or feel that it isn’t worth the hassle. If we’re honest, I think another obstacle is it isn’t worth the potential embarrassment. Why let a stranger poke around on the premise of finding what’s wrong? It’s easier (and …

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Design,  SEO,  Small Business,  Usability

Power of Images: Faces

In my last post, I covered how to be smart with your images and avoid negative reactions by properly engaging sympathy and empathy. I mentioned that seeing another human face has psychological effects on its own. Let’s unpack that a bit. A basic understanding of the power of another person’s face as an image on …

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Content Strategy,  Marketing,  Small Business,  Website Imagery

Power of Images: Empathy & Sympathy

This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the rectangular sign. It was a huge toe … with serious toenail fungus. As you can imagine, the target of the billboard was people …

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Content Strategy,  Marketing,  Small Business,  Website Imagery

Managing Your Own Site?

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