Design

How to Use Pods with WordPress to Build a Team Member Page

Pods is yet another glorious WordPress plugin that allows you to take this website platform to new heights. Pods is built to extend the functionality of post types and fields built into WordPress or add new ones entirely. This blog post will teach you how to use Pods to connect the internal information you need …

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Pods,  Tutorial

How to Sell Products with Gravity Forms

Isn’t buying stuff online cool? You get to click a few buttons, wait a few days (just enough time to think about something else) and suddenly a package with your name on it arrives. It’s like a tiny little birthday party. If you agree with me, and run a website to support your business, don’t …

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Business,  eCommerce,  Gravity Forms,  Tutorial

How to Accept Recurring Payments and Donations with PayPal Using Gravity Forms

In the past, I’ve written about how small businesses and nonprofits can build simple websites that look great and provide only the most necessary information. For many people, a clean site with great content is enough. For others, a website can be a great way to support their business or their mission. This blog post …

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Gravity Forms,  Pricing,  Tutorial

Get a Peek Into Your Site’s Usability

Getting into user testing can be daunting, especially if you feel like your organization’s website will benefit, or feel that it isn’t worth the hassle. If we’re honest, I think another obstacle is it isn’t worth the potential embarrassment. Why let a stranger poke around on the premise of finding what’s wrong? It’s easier (and …

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Design,  SEO,  Small Business,  Usability

“The Fold” in Web Design, Explained Simply

Inside the community of web designers, debunking the myths related to “the fold” has been a consistent labor of love for years now. Most folks understand that the concept of “the fold” comes from print, and that there are different screen sizes, and that it doesn’t directly translate. There’s plenty of questions that start there, …

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Content Strategy,  Design,  The Fold

Power of Images: Faces

In my last post, I covered how to be smart with your images and avoid negative reactions by properly engaging sympathy and empathy. I mentioned that seeing another human face has psychological effects on its own. Let’s unpack that a bit. A basic understanding of the power of another person’s face as an image on …

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Content Strategy,  Marketing,  Small Business,  Website Imagery

Power of Images: Empathy & Sympathy

This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the rectangular sign. It was a huge toe … with serious toenail fungus. As you can imagine, the target of the billboard was people …

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Content Strategy,  Marketing,  Small Business,  Website Imagery

Content Traps in Drag and Drop WordPress Page Builders

Your choice of which drag and drop WordPress page builder to use can have dramatically negative consequences for your site—if not immediately (without your knowledge), then certainly in the long run. Here’s why: the most important asset on your website is your content. If you choose the wrong page builder, that most important asset can …

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Page Builders,  Tutorial,  WordPress

Design Traps in Drag and Drop WordPress Page Builders

Building a WordPress website visually—using drag-and-drop tools—is a reality today. Over the last few years, the tools available have matured and gained a tremendous amount of traction in the market. People can now create and change any part of their website without any coding knowledge. As people obsessed with bringing a world-class experience to small …

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Page Builders,  Tutorial,  WordPress

Custom Photography: Creating Your Own Website Images

In my last article, I illustrated how coupling imagery with your content is the easiest method to grab your viewer’s attention and increase retention of your message. However, if finding the right image for the right price is too daunting and time consuming a task, Custom Photography might be your solution. Hiring a Photographer There’s …

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Website Imagery

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